THE DESIGN workshop

Envisioning and designing the responsible driverless society of the future

What happens when you put responsible innovation at the center of the development of the self-driving society? To find out the Bassetti Foundation held a workshop in collaboration with the Design School of Politecnico di Milano. It was one of the 5 teaching modules that made up Self Driving Society @2030, Final Synthesis Studio at the Master in Integrated Product Design, run by prof. Giulio Ceppi, in partnership with Domus, Quattroruote, B&B Italia, Italdesign and STP electronics.

Embedding Responsible Innovation in the design practice is always a big challenge. We created a format and some tools specifically planned to help students combine responsibility topics with design requirements. The workshop, conducted by Fabio Besti and Francesco Samorè, consisted in a week of frontal lessons, brainstormings, project reviews and a guest lecture by Tommaso Gecchelin, founder and CTO of Next Future Transportation Inc.

The students eventually produced 44 concepts and visions for the responsible development of the future society living in a world permeated by autonomous mobility technologies. Combining conventional design disciplines and policy making concerns, they succeeded in developing projects which tackled complex issues on the social impact of this technology innovation and which represented also plausible future businesses’ ideas.

To know more and view a selection of the projects please dowload the white paper.

go to the white paper

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Self-Driving Society is a project by Giannino Bassetti Foundation in collaboration with Politecnico di Milano


Via Michele Barozzi, 4 20122 Milano, Italia

Tel: +39 02 781933 

Fax: + 39 02 76392030  

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Copyright ©Fondazione Giannino Bassetti, 2019. Designed with love by Fabio Besti Interdisciplinary Design

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